![]() Infographic examples that take the game to the next level 1. Now that we got the basics out of the way, let’s move on to good infographic examples. (Source: The Three Trillion Dollar War Book by Joseph Stiglitz and Linda Bilmes/Good.is) So, if your marketing campaign relies on the infographic, either follow experts’ tips or use a good pre-made template. Good designĬlashing color palette, too much text, too much scrolling, bad visuals can kill the appeal of your infographic. Will your customers learn something new? Can you raise the awareness about a specific problem or product? Is the infographic leading your customers down the sales funnel? With good infographic examples, the answer to all of these questions is ‘yes’. With an infographic, it can become a fairly simple, juicy story. ![]() Let’s say that you are trying to tell your customer that your product or service saves their time and money because you don’t use intermediaries.Įxplaining how your competitors use 5 different services which hike up the price may be an extremely boring read. One of the infographic’s main purposes is to simplify a certain topic for your audience. This is an infographic created by Happify, an online app which helps its customers gradually build skills for a happier life. While data visualizations leave it up to viewers to draw conclusions, a good infographic uses the copy and facts to nudge the customer towards a certain conclusion. In your case, an infographic is meant to capture your potential customer’s attention and make them aware of a certain problem. Infographic is not a mere assemblage of statistics and facts – these need to be weaved together to create a story. Saying that your product is 30% cheaper is less powerful than drawing two stacks of money and highlighting how much money your customer gets to keep. I’ll go the opposite way and say – as long as your entire story is good, nobody cares if it took off with a pie chart or an assemblage of multicolored pebbles. Many marketers insist on going out of your way to create something exquisite. Yes, it can be a good old pie chart, or it can be an intricate work of art. Good data visualization means taking even the most complicated mush of numbers and turning it into a clear information. Census Bureau) An infographic on population density in the US (Source: Joe Lertola) What makes a good infographic 1. population without health insurance coverage: 2008 to 2015. Data visualization represents data in a schematic form, making it easier for the viewer to process complex information.ĭata visualization can be a part of the infographic, but infographic has an added value – it is a story, where all information is connected and weaved around one topic. It is important to differentiate infographics from data visualization – the two are often confused. The effectiveness of infographics has been scientifically proven over and over again. A good infographic enhances people’s learning capability by organizing scattered pieces of information into observable patterns – and we don’t say it lightly. ![]() Infographic is a graphic visual representation of information, data or knowledge intended to present information quickly and clearly. So let’s make sure this doesn’t happen to you. However, a shabby infographic does the opposite – it joins the grand cacophony of data flow. Infographics are an excellent way to ensure that your marketing message captures attention or sticks around. An average consumer is bombed with news stories, tweets, Instagram pictures, snapchats, and messages 24/7. In the era when there is a constant information flow all around us, it is quite common to feel overwhelmed. Use LeadQuizzes to create awesome surveys for FREE!
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